Product
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I built a newsletter AI in 8 days, then talked myself out of launching it
I built briefflow - an AI that turns your newsletter backlog into a daily gazette - in 8 days. Then I wrote a reality check and never launched it.
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I built an AI marketing tool in 16 days. It made $0.
I built LaunchMap, an AI marketing coach to get vibe coders their first 100 users, in 16 days. It shipped, drew under 100 visitors, and made $0.
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Turning a 6,000-line HTML prototype into a design system
Still on a branch. Not merged, not released. 109 commits, 30 hours of Claude Code, and a foundation Quentin laid down before I wrote a line.
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Why I threw away three weeks of my Communications redesign
Three weeks designing a Communications module, one user test that killed it, and the design lesson - shape the UI to the job, not to other apps in the category.
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AI Changed What We Shipped, Not Just How We Shipped It
I started with a signup form. I ended up with 3 fewer personas, realistic targets, and a 9-path interactive demo. Here's exactly how.
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I'm building my Operating System with AI
How a 3-person SaaS team turned 56 scattered call transcripts into an automated product workflow - slash commands, persistent memory, and evidence-based PRDs.